Legal Notice


The website KEX Land serves as a platform to showcase the services offered by KEX Hostel, aimed at enhancing the guest experience. It provides comprehensive information about the hostel and its surroundings, as well as a portal to our partner TourDesk for tours and activities. The website address is


KEX Hostel ehf.
Skúlagata 28 – 101 Reykjavík – Iceland
+354 561 6060
Kennitala: 621010-0500



This website has been developed, integrated and is updated by exe.cute production
Njálsgata 35 – 101 Reykjavík – Iceland
+354 783 5496



This website is hosted by Infomaniak Network SA.
25 rue Eugène-Marziano – 1227 Les Acacias Genève – Switzerland
Green Hosting: Learn more & see the certificates




KEX Hostel ehf. is the exclusive owner of the intellectual property rights or hold the rights of use on all the elements accessible on the website, in particular the texts, images, graphics, logo, icons, sounds, software.

All the elements appearing on this site accessible from the address , and its subdomains (in particular the brands images, logos, drawings, graphics, graphic charts, icons, texts, application, scripts, databases, models, layouts, downloadable documents, functionalities as well as their selection or combination) are protected as intellectual works by Icelandic and international legislation on copyright and intellectual property. Unless prior written authorization, any reproduction, representation, adaptation, partial or full modification of any element making up the site, by any means whatsoever, is prohibited and subject to penalties or judicial proceedings.

Any use in a professional or commercial context or any marketing of this content by third parties is prohibited, unless expressly agreed by KEX Hostel.



Terms of Use


This website and its legal notices are subject to Icelandic law. The products and services offered by KEX Hostel comply with current legislation.

The photographs and texts used to illustrate the products and services presented on the website are not contractual. Consequently, the responsibility of KEX Hostel  cannot be engaged in the event of an error in one of these photographs or one of these texts. The sources of the information displayed on the website are deemed reliable. However, the website reserves the right to a non-guarantee in the reliability of the sources. The information given on the site is for informational purposes only. Thus, the user assumes sole responsibility for the use of the information and content on this website.

The hypertext links appearing on the website and referring to external websites and web pages are provided for informational purposes and cannot engage the responsibility of KEX Hostel which does not have control of these links, their content, products or services. The user accesses these outgoing hypertext links and third party sites under his own responsibility.

Any content posted by the user (such as comments, testimonials, personal information, product reviews and others) is his sole responsibility. The user undertakes not to put online content that could harm the interests of third parties. In his publications, the user undertakes to comply with the rules of law in force. User content can be deleted or modified at any time by KEX Hostel for any reason. The user does not receive any justification or notification prior to the deletion or modification of the user’s content. The website editor moderates the publications and reserves the right to refuse their posting online, without having to justify this to the user. The user remains the holder of all of their intellectual property rights. By publishing a content on the website, the user gives to KEX Hostel the non-exclusive and free right to represent, reproduce, adapt, modify, distribute and spread its publication, directly or by an authorised third party, worldwide, in any medium (digital or physical), for the duration of the intellectual property. The user gives in particular the right to use his publication on the internet and on social networks. KEX Hostel undertakes to include the name of the user near each use of its publication.

The user makes sure to keep his password secret. Any disclosure of the password, whatever its form, is prohibited. The user assumes the risks linked to the use of his username and password. The website declines all responsibility. The responsibility of the website cannot be engaged in case of force majeure or the unforeseeable and insurmountable fact of a third party.

Tours providers

All tours and activities featured on our website are offered in collaboration with our partners (such as Tour Desk, Try Iceland, etc.). Please note that the terms and conditions of sale set by these partners apply, and you can find them on the respective tour provider websites.

The handling of orders and payments is overseen by the tour providers. KEX Hostel and KEX Land solely provide the presentation of services.

Prices are indicated in our local currency the ISK, all taxes included.



Privacy Policy


– Website or Us/We designates KEX Land website, KEX Hostel and all its subdomains.
– User or You refers to all Internet users, whether registered or not, who browse the website.
– Service(s) designates all the services, products accessible online or not, whether they are free or not.


KEX Hostel is committed to protecting the personal data and privacy of its Users. This Privacy Policy explains how our organisation collects and processes your personal data. It contains information about the type of data we collect, how we process them and for what purposes. Our commitment is to comply with legal obligations and the General Data Protection Regulations (GDPR).

We are committed to respecting the following principles:
– We collect and process your data only for the purposes which are described in this Policy or for specific purposes which we have informed you and/or for which you have consented to.
– If the personal data we collect is no longer needed for any purposes and we are not required by law to keep it, we do everything in our power to delete, destroy or permanently de-identify it.

You have no obligation to provide any personal data requested by us. However, if you choose not to, we may not be able to provide you with some services or products.

Information we collect

Your personal data are collected based on your consent which you express by filling out a form or by writing to us directly or on the basis of our needs to organise and manage our services. The Personal Information that we collect depends on the context of your interactions with our website and the service we provide you. However, the Personal Information we collect broadly falls into the following categories:


Contact form
When you use the contact form, we collect the data mentioned in the form and also the IP address and the browser used for spam detection. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


When you use the messaging system / chat, we collect the data mentioned in the form and also the IP address and the browser used for spam detection. This service is provided by Hubspot and the Hubspot Privacy Policy and Cookies management apply.


Comment & Review
When you leave a comment or a review on the website, we collect the data mentioned in the form (name, email address, website) but also the IP address and the browser used for the spam detection. Gravatar (personalized profile picture by Automattic) uses a code (also called Hash) to detect the possible use of their service. The Automattic Privacy Policy apply. Once the comment or review has been approved by our moderator, your Gravatar profile image will be publicly visible in the context of your comment or review.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


We automatically collect personal data when:
– You share content on social networks, websites or applications relating to our products and services, or by replying to our posts and promotional announcements on social networks.
– We read or collect personal data about you through information collected by other websites (for example, if we place an advertisement on a third-party website and if you click on that advertisement, we may receive information on you and other visitors to measure the reach and success of this ad).
– We read the browsing history, such as the pages visited, the date of the visit, the location during the visit, or the IP address for statistical purposes and in order to improve our website.

Use of Personal Information

We collect your personal data in order to provide you with the best online experience, navigation and quality service. We only collect information about you if we have a reason to do.

We may collect, hold, use and disclose your personal data for the following purposes:
– To process and respond to your inquiries and to contact you to respond to your requests.
– To develop and improve our products, services, communication methods.
– To identify Users and organise our services or to ensure the quality of our services.

We may also need your personal data to meet legal obligations or in the context of the contractual relationship with you.

When we collect and use your personal data for the purposes mentioned above or for any other request, we will inform you before or at the time of information request. When necessary, we will seek your consent to process your personal data.

If you have given your consent for that, you have the right to withdraw this consent at any time.

Retention of Data

Contact form 12 months from the date of receiving
Comment / Reviews Indefinitely, during publication time
Cookies, statistics, traffic measures 18 months

Your rights

If you are located in a country that falls under the scope of the GDPR (or similar laws for other country), data protection laws give you the rights to request access to your personal data, to request correction or deletion of your personal data, to request to update your information at any time.

You have the right to request portability of your personal data in a organised, readable and commonly used format.

You have the right to request the deletion of your personal data when:
– Your personal data is no longer necessary for the purposes for which we collected it
– You withdraw the consent you previously gave us to process your personal data, only if there is no other legal basis allowing us to continue to process your personal data
– You object to our use and processing of your personal data for direct marketing purposes or for the legitimate interests of our organisation

If you request deletion of your personal data, please contact us and we will take all reasonable measures to accommodate your request in accordance with legal requirements.

If the personal data that we collect is no longer necessary for any purpose and there is no legal obligation for us to keep it, we will do everything to delete, destroy or anonymize this data.

You are entitled to request limitations on the use of your personal data if you believe it is inaccurate or prefer restricted processing. You also have the right to object to our use and processing of your personal data at any time. Should you be dissatisfied with our data protection practices, you have the right to lodge a complaint with your local data protection authority.

Sharing of Data

We do not share your personal information with third parties, unless it is necessary to carry out your request, for our professional or legitimate business needs, or as required or permitted by law. Where we do transfer your personal information to third parties or service providers, appropriate arrangements will be made in order to ensure correct and secure data processing in compliance with applicable data protection law.

No personal data is used in the context of automated individual decision-making or profiling.

Personal data are not processed outside the European Economic Area (EEA).


In order to provide you with a more personalized and responsive service we need to remember and store information about how you use this website. This is done using small text files called cookies.

Cookies contain small amounts of information and are downloaded to your computer or other device by a server for this website. Your web browser then sends these cookies back to this Website on each subsequent visit so that it can recognise you and remember things like your user preferences. A cookie is a small file of letters and numbers that we store on your browser and hard drive of your computer.  Cookies contain information that is transferred to your computer’s hard drive.

By browsing our sites you are accepting our use of cookies:

  • Necessary cookies. These are cookies that are required for the operation of our website. They include cookies that enable you to log into secure areas of our website as well as placing products in your cart.
  •  Preference settings cookies. These are cookies that are required for the operation of some features our website. They include cookies that enable changes of some settings on our websites.
  • Statistics, analytical and performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it.
  •  Marketing cookies. These cookies can be connected to your social accounts to display advertisements to your social accounts. Most browsers will allow you to see what cookies you have and delete them on an individual basis or block cookies from particular or all websites. Be aware that any preference you have set will be lost if you delete all cookies, including your preference to close the cookie notification. Our cookies and 3rd party cookies used on our sites

You can control the use of cookies at the individual browser level. If you elect not to activate the Cookie or to later disable Cookies, you may still visit our website, but your ability to use some features or areas of the website may be limited.

You can generally activate or later deactivate the use of cookies through a functionality built into your web browser. You can install a cookie manager to add, delete, modify, search, protect and block Cookies. You can regularly delete Cookies from your terminal via your browser. Managing cookies depends on the configuration of your browser described in the help menu.


Cookies and 3rd party Cookies used on our sites:


Cookie Name Cookie Purpose Cookie Duration
Statistics Cookies – Analytics Cookies – Traffic:
1. _ga
2. _gid
3. _gat
1. Used to distinguish users.
2. Used to distinguish users.
3. Used to throttle request rate.
1. 13 months
2. 24h
3. 24h
Analytics Cookies – First Party:
1. tk_ai
2. tk_qs
3. tk_or / tk_r3d / tk_lr / tk_tc
Jetpack Analytics – Collection of internal metrics for user activity, used to improve user experience 1. 13 months
2. 24h
3. 13 months

Hubspot – Website messaging system:
1. __hssrc
2. __hstc

1. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
2. It contains the domain, hubspotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
More info here
1. Session
2. 6 months
Language Cookies: _icl_visitor_lang_js wpml_browser_redirect_test Stores the selected language and test if cookies are enabled. Session
Hosting Cookies: SERVERID To provide an improved and faster server time, the ServerID cookie remembers which server should handle the user’s requests. Session

If you have any questions, concern or comments, or to apply your right, you can contact us:

– By using the chat available here
– By email:

Last revision: 22 March 2024